Like the name of a beer on a bottle or beer can, a Title Tag on a Brewery website is often one of the first things people know about your brewery website. Title tags are one of the most important parts of any page on your website.
What a Title Tag Is
The simple version is it’s the Title of a webpage and the headline on the SERP (search engine results page).
Even if you dont know what a title tag is you’ve probably seen hundreds if not thousands. The most common place you have probably read a title tag would be on Google’s search results page (SERP for short).
What Makes Title Tags so Important to Breweries
There are two parts that make title tags so important to a website for a brewery. First, search engines, like Google, use this HTML tag to identify what the page is about and use this a factor on where this page will show up on searches. Second, those same search engines display those title tags (along with the brewery meta description) to searchers looking for breweries or beer on Google.
For example, if you Google “Craft brewery Seattle,” and scroll you’ll see a bunch of different results.
You can see in the case above, the page title tags read “Pike Brewing Company Georgetown Brewing Company | Brewpub in Seattle, WA,” and “Reuben’s Brews | Seattle, WA | Beer Unbound.”
As mentioned above this is what both Google and people will read as the gateway of your breweries website pages. Some breweries use these title tags better than others. In the examples above you
Brewery Title Tag SEO
When focusing on running a brewery and creating amazing beer, it’s easy to get lost in digital marketing, specifically SEO. Title tags are one of the cornerstones of SEO and one of the most simple but impactful changes you can make for a website & its pages.
Early we mentioned that Search Engines read the title tags and weigh them as one of the most important factors on every page of a website. Optimizing these tags so Google and others know exactly what the page is about is known as SEO or Search Engine Optimization.
How SEO Helps A Brewery
SEO aims to optimize a brewery’s website so it will come up to more users searching on Google for beer & brewery-related searches. Creating specific pages & optimizing titles to fit searches like “Most Awarded IPA” or “Best Brewery” will bring more eyes to your website and to your brand.
Local SEO for a Brewery
Local SEO focuses on optimizing a brewery’s website with local markets & local customers in mind. The optimization includes improvements on your visibility through local keyword rankings that focus on cities, towns, neighborhoods, counties, etc.. Local search results can include elements such as Google’s Map Pack/Local Pack, Google Images, and links.
Every brewery can benefit from local SEO, but it can especially make difference for brewpubs, taprooms & breweries that have little to no distribution.
Optimizing Your Brewery Title Tags
Trying to optimize title tags can be a challenge if you don’t know where to start. We have some simple and effective ways to take your title tags to the next level.
Title Tags Should Be Between 50 – 60 Characters
Titles that are too long will be cut off by Google and will be read with a (…) at the end. If you keep your title under 60 characters you increase your chances of showing your entire title tag.
Cutt Off Title Tag Example:
On the other end of the spectrum, your title tag might be too short. This issue does a few things.
- You are wasting valuable real estate. You have 60 characters, USE THEM.
- If a tag is too short Google may try to fill in the rest for you.
- If you leave your title tags short you are missing a chance to add more keywords. (more on that in the next section)
Short Title Tag Example:
Include Keywords for a Brewery In The Title Tag
If your title tag isn’t optimized for keywords, search engines may not be able to understand what the page or your website is about, and people could skip right over your content.
Finding & knowing what keywords can be a high bar and you should probably talk to an agency or SEO specialist, but if you are new and need a place to start your brewery’s keyword research, we recommend taking a look at Google Trends.
No Keyword in Title Tag Example
In the example, you can see RAM Brewery doesn’t have much of anything that would help someone looking for a brewery to visit.
Keyword Optimized Title Tag Example
Take a look at the Piece Brewery title tag and you can see they have important information in their title tag. It might not seem like a lot but mentioning that they are a pizzeria & have pizza and craft beer is a lot information for when searchers might be looking for exactly that!
Optimized Brewery Title Tag For Local
One of the most powerful things you can do is optimized your brewery for your local market. Making it as easy for people to find where your brewery is located or where they can find you is invaluable to searchers. Putting your town, neighborhood, city, county or village will help the search engines know when to bring you up when someone is looking for a local taproom to visit.
Brewery Title Tag Conclusion
Title tags can seem overwhelming when you first start but demystifying them helps make a huge impact on your brewery.
Taking small steps to optimize these tags including keywords, and optimizing for local, & descriptive titles will help the visibility of your breweries website.
