When it comes to keyword planning for a brewery, it can be difficult to know where to start. Luckily we’ve come up with 60 Top Brewery Keywords that will help you start optimizing your website to gain more traffic to your website & connect with more people looking for your website.
Importance of Keywords To A Brewery
Keywords are the cornerstone of a Brewery SEO campaign. Including and optimizing for keywords will help search engines (like Google) know when to bring you up when someone wants to find a “brewery with food” or “brewery with beer tours.” Adding keywords to your website will increase the number of people that are going to find you when searching the web.
Brewery Keyword List
Below are 60 keywords that you should consider adding to your SEO campaign. The chart below has the keywords, keyword difficulty or how competitive that keyword can be, and how many estimated searches a month, stats provide by ahrefs.
| Keyword | Difficulty | Volume |
| brewery and restaurant near me | Very Hard | 700 |
| brewery restaurants near me | Very Hard | 2300 |
| beer | Very Hard | 669000 |
| craft beer | Very Hard | 70000 |
| brewery restaurant near me | Very Hard | 3800 |
| brewery with food near me | Very Hard | 5700 |
| beer delivery near me | Hard | 19000 |
| pizza and brewery near me | Hard | 400 |
| german brewery near me | Hard | 800 |
| taproom | Hard | 4900 |
| brewery near me | Hard | 643000 |
| cider brewery near me | Hard | 3200 |
| dog brewery near me | Hard | 400 |
| beer near me | Hard | 222000 |
| winery and brewery near me | Hard | 1600 |
| pub near me | Hard | 73000 |
| farm brewery near me | Hard | 300 |
| craft brewery near me | Hard | 1900 |
| beer brewery tours near me | Hard | 90 |
| micro brewery near me | Hard | 700 |
| brewery tours near me | Hard | 4300 |
| taproom near me | Hard | 3200 |
| winery brewery near me | Hard | 800 |
| craft brewery tours near me | Hard | 80 |
| best brewery tours near me | Hard | 70 |
| breweries near me | Hard | 456000 |
| craft beer store near me | Hard | 184000 |
| ipa beer | Hard | 35000 |
| craft beer near me | Hard | 25000 |
| brewery tour near me | Hard | 400 |
| open a brewpub | Medium | 80 |
| best brewery near me | Medium | 5600 |
| best ipa beer | Medium | 2300 |
| brewery and winery tours near me | Medium | 60 |
| brew pubs | Medium | 27000 |
| craft beer stores near me | Medium | 15000 |
| what is ipa beer | Medium | 6100 |
| award winning beer | Medium | 40 |
| german pilsner | Easy | 900 |
| italian pilsner | Easy | 800 |
| free brewery tours near me | Easy | 60 |
| brewery events near me | Easy | 900 |
| dog friendly brewery near me | Easy | 2700 |
| family friendly brewery near me | Easy | 800 |
| pet friendly brewery near me | Easy | 700 |
| brewery wedding venues near me | Easy | 450 |
| brewery with outdoor seating near me | Easy | 300 |
| outdoor brewery near me | Easy | 3500 |
| brewery jobs near me | Easy | 3400 |
| brewery pubs near me | Easy | 300 |
| taproom restaurant near me | Easy | 10 |
| pizza and taproom near me | Easy | 10 |
| taproom trivia near me | Easy | 1 to 10 |
| brewery taproom near me | Easy | 1 to 10 |
| craft beer taproom near me | Easy | 1 to 10 |
| brewery tours tavern near me | Easy | 1 to 10 |
| new taproom near me | Easy | 1 to 10 |
| brewery tasting tours near me | Easy | 1 to 10 |
| brewery tours sunday near me | Easy | 1 to 10 |
| brewery tours near me for the whole family | Easy | 1 to 10 |
How and Where to Use Brewery Keywords
Brewery Website Title Tags & Meta Descriptions
Title tags are one of if not the most important element on a webpage to include a keyword. Title tags are used by search engines & people looking for a pint at a brewery. Adding keywords is a very impactful SEO strategy to optimizing title tags for a brewery. Meta descriptions are also important descriptions of a webpage that people read and it convinces them to click through to your website.
Image Alt Tags
One place that is often overlooked as an optimization tool is an image alt tag. Optimizing your image on your website can help Google bring up images that people could be looking for. Example if you have a patio & have a picture you add the alt tag “brewery with a patio” it increases your chances of being show.
Website Content & Headers
Optimizing the content on your website to have keywords is paramount to ranking & having searchers find you. Making sure your brewery headers have useful keyword. Paragraphs and content also need to be written around the keywords and keyword variations to let search engines know your are an authority on the matter.
Keyword Strategies for a Brewery
Local SEO for A Brewery
You may notice a lot of “near me” searches when it come to keywords for breweries, that’s why we suggest optimizing for local search. Local SEO for a brewery aims to optimize a brewery for the town, city, neighborhood, or even state the brewery is located in. The best way to optimize for a “near me” keyword is to include a local market your brewery in. Example “Brewery Colorado Springs” will tell Google where you are located & what customers your serve.
Optimize for Products & Services
It is important to optimized for everything going on at your brewery brewery tours, live music, appetizers, biergarten, etc.. If you offer food or have a restaurant make sure to optimize to make it easier to find you. Don’t forget to optimize for your own beers & beer styles!
