Yes. A brewery can advertise on Facebook, but that does come with some restrictions.
Below we are going to breakdown what breweries can and can’t do for advertising.
Can A Brewery Advertise on Facebook?
Can A Brewery Advertise on Facebook?
Yes, a brewery can advertise on Facebook’s ad platform. Breweries do have to follow the Beer and Alcohol guidelines and requirements of Meta’s Policy Details.
Breweries must follow all applicable laws, including targeting their ads in accordance with legal requirements.
What guidelines & requirements does a brewery have to follow to advertise on Facebook?
Breweries in the United States can advertise and promote beer and alcohol on Facebook as long as they:
- Target users 21 years or older in the USA
- Follow the targeting requirements for the location of the brewery’s target audience
Ads that promote Beer & Alcohol include:
- Venues and events in which the primary business model depends on Beer or Alcohol sales
- Availability of alcohol or beer sales
- Depiction of beer or alcohol consumption
- Promotion of beer or alcohol brands
- Recipes for beer and alcoholic beverages
Benefits for Breweries Advertising on Facebook
- Targeted Reach: Pinpoint beer lovers based on their interests and location, making your ads more relevant.
- Brand Awareness: Introduce your brewery to millions, helping more people discover your beers.
- Customer Engagement: Use Facebook’s social features to chat with fans, build community, and foster loyalty.
- Analytics: Get detailed feedback on how your ads are doing, so you can make them even better over time.
- Cost-Effective: Control your spending and get more bang for your buck compared to traditional ads.
- Creative Freedom: Play with different ad formats to keep your content fresh and appealing.
- Boost Sales: Direct more traffic to your website or taproom, directly increasing your sales.
- Promote Events: Highlight your beer tastings and festivals to get more attendees.
- Grow Your Fanbase: Regular interaction on Facebook helps you build a group of dedicated followers.
