8 wAYS TO Grow Your List
Add Subscribe Form to Your Website
An Email Subscribe Form on your website are easy to implement and low hanging fruit for sign ups. Customers and fans that find your website will sign up to learn more and naturally sign up without much effort on your part.
This is a low risk big reward effort to gain more email subscribers. Put a subscription form on your homepage and in the footer of your website.
Resources:
Free MailerLite Email Subscription Forms
Use Your Reservation or Table Management Data
Whether you use Tock, Resy or any other CRM (Customer Reservation Management system), you should be collecting valuable emails for those reservations.
Create a Thank You campaign and once a week put your weekly reservations emails into your email marketing platform.
Loyalty Program
By creating a program that offering rewards, exclusive email perks, and personalized experiences to loyal customers, breweries can build long-term customer connections . Use these rewards to entice customers to sign up for your brewery’s email list.
Community Event/In Person Events
The main point of a community event, is to not sell but to also expose your brand to people not aware of you. Whether you are participating in a Beer Fest, Neighborhood Street Fest or anything else have a signup list or fishbowl for business cards.
Another good idea is to have a give away. If you can have a meaningful prize (free crowler, beer 4-pack, beer taster pack) and have them sign up for your email for a free entry.
Pop Ups
This one we want you to be wary of using. 73% of people say that ads that pop over content are annoying (HubSpot Study). Yikes. While popups are often viewed pretty negatively, the average popup conversion rate is 11%. This might seem like a disappointing rate but you have to consider where your audience is in the “conversion funnel”. Think about getting 110 email signups from 1,000 visitors from your brewery’s website possibly without ever stepping foot in your taproom.
The key to using popups is to use them sparingly and make them professional.
Resource:
Next Steps:
Set up your email news letter campaigns. Here are just a few brewery email campaign ideas:
Beer Release Announcements
Brewery Events
Welcome Email
Industry News
